Signals that lift or drag performance, tagged strong signal or detractor.
What works in fashion on Instagram — and the posts that prove it.
Motif reads the posts and Reels of the profiles that matter to you, turns every choice into a signal and shows which ones the audience rewards. Every number opens its posts.
Connect an Instagram Business or Creator account to begin.
- Structured signals
- Confidence intervals
- Post as proof
Illustrative demo. Values are examples, not a brand's data.
Image + caption + speechwhat the AI reads in every post and Reel
8 dimensionsaudience, mood, setting, product, colour, composition…
0 numbers without a basesmall samples are always flagged
AestheticAudienceMoodProductSettingColourCompositionReel speech
Common analytics counts. Motif investigates the content.
Likes and reach show that a post did well. They don't say whether it was the garment, the setting, the light, the audience or the words.
| Question | Common analytics | Motif |
|---|---|---|
| Why did this post work? | Likes and reach went up. | Beach scene with a young audience: 1.28× the format median, across 84 posts. |
| What is the market doing? | A reference posted about a trend. | Share of each signal across 36 profiles, now vs the previous period. |
| Can I trust this number? | No sample is shown. | Posts, profiles, interval and evidence level on every finding. |
| What do I do on Monday? | Guess. | A weekly list of what to test — or what is missing to say it. |
From collection to finding, with the evidence in view.
- 01Follow references
Your profile, competitors and the accounts you admire.
Your profile · Competitors · References - 02Collect posts and Reels
Public content by profile and period, with what is missing kept visible.
Image · Carousel · Reel · Video - 03Read each post
The AI reads image, caption and Reel speech and returns structured fields.
Audience · Mood · Product · Setting - 04Compare with evidence
Share, performance and interval, with the posts behind each number.
Sample · Period · Evidence
Ask your data. Every answer cites its source.
Talk to the analyst in plain language. Each claim points to the posts and the sample behind it — and when there is no base, the answer says so instead of guessing.
- Answers with share, interval and number of posts
- Opens the posts that support each claim
- Says what is missing when the sample is thin
One signal across your references, with the posts below the number.
Pick a signal: each profile gets a line with the share of its analysed posts that carry it, the range around that share and the n behind it. Click a profile and its posts open right below.
Mood
Energetic
Posts with this signal60
Profiles where it appears6 of 6
Highest share66%
Share of analyzed posts, by profile
Supporting posts
@ref_b · Energetic
Showing 6 of 21 posts
ShareShare rangeInsufficient sampleSelect a profile to see its posts.
Illustrative values.
Which profiles are driving the rise?
A trend is not a loose number. See the share now against the previous period, then open the signal profile by profile — including where the previous period is too thin to compare.
Share of reference posts · now vs previous period
Who is driving Surf culture
| Profile | Now | Before | Change |
|---|---|---|---|
| @ref_a | 52% | 31% | +21pp |
| @ref_e | 55% | 42% | +13pp |
| @ref_d | 37% | 34% | +3pp |
| @ref_c | 6% | 18% | −12pp |
| @ref_f | 15% | — | No posts before |
Illustrative values.
This week's suggestions
- Test beach scenes with a young audience in this week's Reels.84 posts · 14 profiles · high evidence
- Reduce text-dominant covers on carousels.31 posts · 9 profiles · medium evidence
- Audience 35+: follow two more profiles before deciding.9 posts · not enough to say
Association, not causation · illustrative values
Every Monday: what to test, and when the data is still thin.
A short list built from the week's signals, each with its base. When evidence is not enough, the summary says what is missing.
No data, no claim.
Every claim points to its posts
Open any number to see the content and period behind it.
Small samples stay visible
Motif flags when the data cannot support a conclusion.
Interval before verdict
Performance comes with its interval, basis and limits.
Everything Motif does.
Rising, declining and emerging vs the previous period, per profile.
The segment's public corpus: coverage, categories and patterns.
Sufficiency per profile, with the posts opened in the row itself.
Profiles × signals with posts inline.
Format, duration, slides and coverage of each observed fact.
High performance, little exploration in your niche.
Questions in plain language, answers with evidence.
From signal to content brief, hypothesis and learning.
Every AI run auditable: status, tokens, failures.
For people who decide content with data.
Know which choices your audience rewards and what your references are moving toward.
Back every creative recommendation with posts, sample and period — for several brands.
Turn a weekly reading into tests, and tests into learning.
Plans
Essential
One brand getting started[price]/ month
- [N] reference profiles
- Post and Reel reading
- Weekly summary
StudioMost chosen
Brands that test every week[price]/ month
- Everything in the previous plan
- [N] reference profiles
- Analyst and signal explorer
- Opportunities
Agency
Several brands[price]/ month
- Everything in the previous plan
- Several brands
- [N] profiles per brand
- Global market
Prices and limits to be defined.
Frequently asked
Which accounts can I connect?
An Instagram Business or Creator account. Reference profiles are read from public content.
Does Motif invent numbers when data is missing?
No. When the sample is small or a field was not observed, the screen says so and no conclusion is drawn.
Is association the same as cause?
No. Motif shows which signals appear with better performance; the weekly summary turns that into tests to confirm.
What does the AI read in a post?
Image, caption and, for Reels, the speech when available. The result is structured fields, not free text.
Can I see the posts behind a number?
Yes. Every finding opens the posts, profiles and period that support it.
Your niche is already posting. Read it.
Connect your account and see what your references reward, with the posts in view.
Connect an Instagram Business or Creator account to begin.